(L-R) Danielle Campolo, SDG Senior Principal: Barry Owens, VP Mfg Engineering at Bridgestone Americas; Mark Williams, SDG President

NASHVILLE, TENNESSEE ― Bridgestone Americas (Bridgestone) celebrated the expansion of its Warren County, Tennessee Truck and Bus Radial (TBR) Tire Plant located in Morrison with an official groundbreaking ceremony today. The $550 million investment will add 380 new jobs and expand the plant’s existing footprint by 850,000 square feet to support increased capacity and accelerate the use of advanced technologies that support cleaner, safer, and more efficient commercial truck and bus fleets.

SDG assisted in incentive negotiations for this significant project and is honored to have worked to assist Bridgestone on numerous site location initiatives over the last 20+ years across the U.S.

The expansion of the 33-year-old facility is underway, with construction expected to be substantially completed by the end of 2026. Employment will grow from 1,100 to more than 1,400 teammates and the plant’s footprint will grow from 1.97 million to more than 2.8 million square feet.

“With new investment and new jobs, we are moving our Warren County Plant forward, driven by growing demand for our products, our commitment to investing in U.S. manufacturing, and our Warren team’s dedication to innovation, efficiency, and quality for our customers. We appreciate the partnership we’ve received from the state of Tennessee and Warren County, which is foundational to this expansion,” said Paolo Ferrari, joint global COO, Bridgestone Corporation, and president and CEO, Bridgestone Americas.

“Thanks to Tennessee’s strong business climate, highly skilled workforce and central location, companies from across the globe continue to locate and expand in our state. We thank Bridgestone for its continued investment in Tennessee, which will create nearly 400 new jobs and greater opportunity for families across Warren County,” said Governor Bill Lee.

The Warren County Tire Plant is one of the company’s most productive operations globally. The plant has a long history of outstanding performance and best practices in manufacturing. The facility shipped its one-millionth tire in 1993, only three years after it opened. That same year, the plant produced nearly 2,500 tires per day. The plant produced its 70 millionth tire in October 2021.

(L-R) Mark Williams, SDG President; Chris Gullot, Executive Director of Government Affairs at Bridgestone Americas, Inc.; Danielle Campolo, SDG Senior Principal; and Adam Barfoot, Executive Director, Manufacturing Operational Excellence

The expansion supports Bridgestone’s E8 commitment, which consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone has committed to creating together with employees, society, partners, and customers to realize a sustainable society.

About Bridgestone Americas Tire Operations

Nashville, Tennessee-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Reporting into the BATO business unit are the company’s Latin American tire operations; the U.S. and Canadian consumer and commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service centers in the world. BATO develops, manufactures, and markets Bridgestone, Firestone, and associated brand tires. The business unit is focused on retail, wholesale, and original equipment markets, supplying passenger, light truck, commercial vehicle, off-the-road, motorcycle, agricultural and other tires, as well as retreads, to its customers in the Americas.

About SDG

Strategic Development Group provides site selection and incentive negotiation services for a diverse range of manufacturing, distribution, office, and corporate headquarters location projects.  To discuss your company’s site location needs, click HERE to connect with our team!